arc21 Link In To New DOE Website - 8 March 2010
arc21 are encouraging people to visit a new DOE website launched today
Environment Minister Edwin Poots, today launched the Department of the Environment’s new waste prevention website, marking the first step in its Rethink Waste campaign.
The Rethink Waste campaign website, http://www. rethinkwasteni.org, aims to raise awareness, encourage best practice and achieve behavioural change among households, and the business, community and education sectors. The campaign seeks to effect a cultural shift towards better waste prevention and resource management and improved environmental quality in Northern Ireland.
Commenting at the launch, the Minister said: "Rethinkwasteni.org seeks to communicate the message that waste affects aspects of everyday life in households, businesses, schools and communities right across Northern Ireland.
"We are asking individuals and organisations to rethink their attitudes to waste and to become more aware of simple steps that they can take to reduce, reuse, recycle and recover waste in order to send less of it to landfill.
"Everyone has a part to play if Northern Ireland is to comply with EU targets and avoid infractions."
The website contains carefully tailored information for each target group, and aims to engage the public through user-friendly, interactive features. It will also act as an effective portal and signpost to partner organisations, with a focus on sharing best practice across different sectors.
Ricky Burnett, arc21 Policy and Operations Director adds " We have made great strides in recent years as evidenced by increasing recycling rates and reductions in theamount of waste produced.
However we cannot allow complacency to set in and we must continue with efforts and actions to make further progresss. The introduction of this web site is a timely reminder of this need and I would encourage everyone to visit the site and use it as a catalyst for action.You can access the website through our links page."
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